It is just a journey not a destination

There are some things in life that we learn by listening to others who tell you and some other we learn by finding it out by yourself. Even though it is easier to learn from what others tell there is joy in learning it by actually doing/experiencing it.

Building a technology product startup in India is difficult is just a bland statement said by many is what I used to think but I have learnt that it is quite actually difficult J

My efforts along with Rajat to create a high technology startup Advetta and build a mobile visual search platform has not been able to see much of light through the day over the past 9 months. Couple of reasons for it could be that our envisioned product is too early for the market(he he that is what every entreprenuer says :)), lack of financial infrastructure to fund high tech startup(that is what every indian entreprenuers says :)) , difficulty in building a team or executing a grand vision to name a few.

Some of our assumptions that we made (we hoped to get a client for this project or external funding by this point of time 🙂 ) got totally blown away. Thus with mutual consent we have decided to pull the plug on this project and dissolve Advetta.

I will reboot in a few days as there is many more things to still learn in life or to just learn the lessons well 🙂 I think that is fun/peril of living on the edge.


  1. amit says:

    Hi Rajan,

    I’m sorry to hear about this; but at the same time, I admire you for taking this head-on. Something like this is a possibility for all those people who are trying to make a business out of a new product idea, but in case it doesn’t seem to be working out, its best to do what you are doing.

    Wish you all the best in all your endeavours.


  2. paresh says:


    i thought things were going on well with Advetta. Maybe i was mireading the situation.

    I hope you both stay around for some time. I wish you good and great times ahead !

  3. skp says:

    No sincere effort ever goes in vein. There would have been real good amount of learning through this. All the best for your future work.

  4. Rajan says:


    You are very right !

    Were very optimistic and still are. An entreprenuer has to be very optimistic. I think an entreprenuer has to be kind of very optimistic.

    There has been definitely incredible & tremondous amount of learning. Previously it was just passion , now it is passion & a experience both.


  5. Rajiv says:

    Sad news. Hopefully this experince will prepare you much better for the next attempt! All the best for the future. What are your plans now?

  6. Vardhman says:

    Came to know about it just now, its Sad but as I learnt from many talks at ISB and otherwise it is not that bad and the experience gained would be very helpful for the next venture.

    And yup the idea of learning it urself being fun is very very true!

  7. Puneeth says:

    Hi Rajan,

    It is sad news indeed. All the best for your new endeavours.

  8. Rajan, once Infosys Mentor, Narayan Murthy told us that, for young entrepeneurs it takes lot of courage to say I am done with it when you know its time to move on. I really appreciate your courage and I honestly wish you and your team members a successful venture in near future. And you have rightly said, it is the journey that matters not the destination. All the best for all your future endeavors. Do keep in touch.

  9. sanyam says:

    Its Sad. Hope to see you back with a Bang with all the things you might have learnt during this period.

  10. Nilesh Trivedi says:

    I second skp here. Just today, my professor made this comment: “A failure of worth 150 million $ also gives you a learning worth 150 million $.” Your attitude is admirable and I know you’ll bounce back. Waiting for it.

    All the best.

  11. rajan says:

    Thanks a lot for your support guys !


  12. Gaurav says:

    Dats sad 2 hear but I really appreciate ur spirit … all the best for ur future endeavors !!

  13. Sarang says:

    I have been following your blog for last few months now. This time I checked it after more than a month’s time, I guess!
    As everybody said, it’s sad but still, no doubt that you’d have gained a valuable experience.
    I am in UK for last 4 months and may be, the not-so-dynamic environment of UK (compared to Bglr) was somehow subsiding my activities towards entrepreneurship.
    Somehow it feels like, reading your post has re-ignited the passion (which didn’t extinguished but surely subsided for a month or so!)

    I really appreciate the spirit!
    All the best for your future endeavours!

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