Replication Wars – Naukri vs Bixee

Sooner or later they had to surface in India and here they are: Naukri vs Bixee (Hat tip:- Amit). Replication wars a big business in itself in the valley arising out of ill defined property rights.  It does not benefit either of the companies except the lawyers involved whose coffers get filled obscenly.

Amit points this among a few other examples as the total inadequacy of Indian legal framework to handle this. I subscribe to his view on all others except this one particular example. This is a classic example of copyright inadequacy for the online world(yahoo, indeed, hotjobs they all scrape).
The immediate question to be considered in this case is that given the current scenario was a lawsuit the best approach for naukri.I think not !!!  As one reader of the article pointed at the end “naukri has really shot themselves in the foot. They have no idea how this aggregation business works”. I must say that earlier I was quite impressed to read one of Sanjeev Bikchandani’s(CEO) very old article ( I guess it was dated way back somewhere 2000 – 2001,  not able to dish the link) where he talked about how leveraged indirect network effects and FMA. I was like man getting it way back in 2000 is really cool when only few people had got the hang of it at that time.
But this recent move of naukri is plain dumb, the economics of this business is changing in a big way, can’t naukri take a cue from US to know the economics are changing (LinkedIn jobs, SimplyHired,etc etc).  Naukri should be innovating rather than wasting the money(KPCB funds ?? could be put to better use)  building iron gates to protect themselves which is going to be a totally futile exercise. If it were me I would have expanded the pie and would have closed a deal with bixee where I get a revenue share for what bixee shows the data that are originating from my database and would have given access of my data to bixee. One important thing to remember is that one very important thing that bixee does not have but naukri does is a big brand value which it has built over a long period of time and could have used this to negotiate with bixee. This way there is larger value creation and sizable share of it gets captured by naukri.

I was roaming in the corridors of ISB a few days ago trying to search a particular room when I asked someone to direct me there, he was’nt sure of it so I moved on and I could here someone call the person Sanjeev Bikchandani and a few seconds later it hit me that this is the person behind Maybe I should have filled him with my opinion on naukri’s strategy on this one 😀 or probably I should do it the next time. I doubt he is going to give to an ear to this kind of view at all 😀


  1. Prashant says:

    Bixee is not the only victim of this Walled Garden approach of . there used to be a small software tool called Green Hire which use to scan the naukri database and download the word files CVs on desktop . naukri blocked it . now either you need to send the cv as attachment or save all of them one -by-one . anybody who has steeped inside a recruitment firm knows what it means and how much work it is ?

    does naukri has a reasons ? ya The software runs some script which might affect the data residing on server . now its bixee . one thing i can’t understand about the naukri is there business is not on eyeballs. at least not at the revenue/subscription side of it . why did they stopped Green Hire than ?

    Bixee might be a distant danger but historically agree gators never been any threat to source of content . can meebo be a threat to yahoo or MSN
    in the world of Google Map and Skype API we have one site blocking other 🙂 .

    So much for the collaboration in web 2.0 and other crap

  2. Rajan says:

    Green hire story is pretty interesting !! I think the naukri has not understood the web at all and how it works. It is probabaly run by droids/suits whose only notion of value is through exclusion which forms the basis of throwing any externals out the window.

    It is going to be really fun watching the fireworks when web 2.0 is going to unleash a crushing force on naukri. Naukri will get cannibalized like the way naukri did to offline placement agencies.

    Aggregator in the case of bixee though is danger for naukri because naukri’s asset is its content. In the case of meebo/yahoo their asset is the name space.


  3. Prashant says:

    Well i hope it will be like that . in case of meebo i think there ambition and stratergy is deep than just aggregating the IMs of world . have you noticed that with a lot of ppl going to meebo and doing IM it is on its way to be widely used IM Platform with Eyeball from every IM community.Now look at the implication of so much of screen space available on there site . its an equilant of real state on higway ( information highway 🙂 ) .

    i think they will be using it for advertisement then they will start making money . think a contextual banner/text Adv based on content of your chat . it can be real killer app .

    what do you say ? amazon , eBay who don’t have an big IM user base will go gaga over it. guess that make them a hot target for buyout . i think like hot mail of web 1.0 , meebo will be poster boy of web 2.0 . you agree ??


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