Picsquare advertorial

Bear with me for this one piece of advertorial, I am trying to do my two bits to popularize a service launched by two very young dynamic entreprenuers(Karthik and Mansih) whom I met & became friends with a few months ago.

Picsquare launches in India
with a new look…

Introductory India Launch Offer!

Get Prints of your favorite photos for just

Rs. 2.25 / 5 cents


Picsquare now accepting payment in Indian Rupees.
Get Prints In All Your Favorite Standard Sizes
posted to you or your friends & family all over India.

Hurry! Offer valid till March 15th, 2006.

Let your friends and family know of this great Offer!

If you no longer wish to receive Picsquare promotional emails, please login and uncheck the box for promotional mails in ‘My Information’ under the ‘My Account’ tab.

End of advertorial


  1. Ripul Kumar says:

    Hi Rajan,

    A catchy name like Picsquare is cool. I wish I could be in their shoes–a good idea, standard execution, and friends like you to market 🙂

    But what next? A me-too startup has great challenges to face. Picsquare has just too many, the greatest ones are:
    1. Marketing
    2. Sustained sales

    I really dont know what their marketing plans are–amidst so many services that send pictures to india. However, on the other hand, there are so many things Picsquare can do which others are not doing to increase sustained sales. That may bring in sufficient and sustained bottomline.

    If I am right, with a service like this to sustain, a very high volume is needed to run the backend. They need to bring in customers (they are the users too!) that come back “frequently” to purchase.

    Let me give a hint – How do Pictsquare ensure that many of their customers come back frequently?

    – Ripul

  2. rajan says:

    Hi Ripul ,

    Yeah the name picsquare name is really cool. I do agree to some of the points raised but I think though it may be a space which has been thoroughly saturated in US but in India it is still in its infancy.

    If you ask me that they should follow the typical strategies for the web 1.0 companies.

    Raise their own customer switching costs.
    Reduce the competitors switching costs to get moved a large of US indians who use other services like Yahoo , Ofoto etc.

    Marketing ofcourse should be viral based,

    They should play their local presence card very well.

    As for as a market size is concerned that for Indian space it could be a
    beachead. (low not to interest anyone but very big in the future where many want a pie)

    This kind of service if gets execute decently well then they got sticky over
    a period of time – dont you think ??

    Hey btw I can put you in touch with Manish and you could exchange a couple of ideas that will benefit both you guys.


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