Needless to say that stuff like this are going to be a huge play & this is going to disrupt a large number of plays. A year ago we might have been discussing such possibilities now they have taken shape in reality.
” CoolZone is a Bluetooth-based, end-to-end solution. Retailers such as music stores, phone shops, and movie theaters, can offer promotional or paid content like mobile games, wallpapers, videos, and music – right to the customers in their stores.” (via Smartmobs)
This also reminds of a cool summer of code project that I had looked at a few days ago, SMS routing over Bluetooth.