I got the link to this from so many different disparate sources today. These are the kind of services that will take of in a big big way. This is going to be huge because the incentives are aligned very well.
It’s being dubbed as the most democratic reality TV. In this anyone can be a content creator(prosumer) in the network & he gets paid a cent every time a downloader downloads the clip. This is taking prosumerism to another new level where the producer gets a good share of the value(money) that he creates.