Internet and mobile networks

The end to end principle is regarded well as a reason for huge popularity( hence fast adoption) for net but then I had been really very amazed with exponential adoption rate of mobile. In India 3-4 years mobile was not known at all to more than 99% of the population but today it is so prevalent all over the country.

How is that a centrally mediated ( or a controlled network ) gets adopted faster than a loosely connected end points based network ? Someone had pointed out that for networks to socially scale it should have an identity collateral which the mobile nets do while the internet do no.

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