Blue Ocean

Came across this interesting term called Blue Ocean Strategy. Apparently a new book has been published by some leading management profs. It is being talked about being very radical ,some also are classifying it as a old wine in new bottle.

Published by Thiyagarajan Maruthavanan (Rajan)

Helping founders craft capital efficient SaaS business #ValueSaaS. Past life - M&A, Intuit, Entrepreneur

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