Came across this interesting term called Blue Ocean Strategy. Apparently a new book has been published by some leading management profs. It is being talked about being very radical ,some also are classifying it as a old wine in new bottle.
Came across this interesting term called Blue Ocean Strategy. Apparently a new book has been published by some leading management profs. It is being talked about being very radical ,some also are classifying it as a old wine in new bottle.